If your brand does not exist on social media, does it exist at all?
Today, in this tech-dominated era and busy lifestyle, online marketing has taken over traditional marketing. To take your business growth to the next level, you need to adhere to the changing world. Around 79% of the people in Australia are on social media, with an average time of 1h 44 minutes per day. Just existing on social media will not solve your problems. Building a brand name, creating engaging content for the niche, and running campaigns help you get extravagant returns.
Here are the top 7 advantages of social media marketing for your business:
- Increase Brand Awareness
On social media, your brand is exposed to a wider audience. You can engage with your audience on a personal level. Creating an interactive content strategy for your page helps you gain more visibility and create greater brand awareness. Social buttons – like, comment, and share widen your reach. Each post that is shared will introduce your brand to a new set of individuals that may be your potential consumer.
Even the most basic social media presence can help you build brand awareness and over time higher sales.
- More Inbound Traffic
Your inbound traffic is limited to your regular customers if you do not market on social media. This is because they know which keyword to use to find you. However, social media opens your brand gateway to a whole new audience. There are different kinds of people with different likes and thinking styles. If they like your content, they are likely to find you on social media and track your website accordingly. For instance, the older generation is likely to search a particular keyword on Facebook, whereas a millennial might use different social media platforms. The more you are present at different platforms, the greater is your credibility validated.
- Higher Search Engine Rankings
SEO is important to rank higher and obtain traffic on your website. Although social media does not directly play a role in higher ranking, businesses that are present on social media platforms for over a year have seen an increase in search engine rankings. To improve your page ranking through social media, you must focus on quality content – including infographics, videos, blogs, and so on. It also gives you more opportunities to get in front of industry influencers who will write about your business and provide links back – which will directly increase search engine rankings.
- Increased Conversion Rates
Now that you have greater visibility and increased traffic, it results in a higher conversion rate. Social media marketing gives a positive impression of your business through a humanization factor. When brands are engaging by sharing content, commenting, and re-posting as stories on social media, it personifies a brand. People prefer to do business with other people, rather than companies.
- Better Customer Satisfaction and Increased Brand Loyalty
Social media is a communication and networking platform. Giving a voice for your company through these platforms helps in humanizing your company. Customers appreciate that their comments on your posts receive a personalized response rather than an automated message. Acknowledging each comment shows that you are attentive to your visitors’ needs and value each one of them. This in turn increases the brand loyalty of customers.
Social media marketing is the most cost-effective advertising technique. Making a profile on almost any social media platform is free. The paid promotions cost less than other marketing tactics. This gives you the advantage of receiving a higher return on investment, which makes social media marketing cost-effective and useful.
- Tracking Insights
One of the best features of social media is tracking. You can measure the engagement and leads that a particular campaign gained. This helps you make changes to your strategy and focus on which attains the maximum profit.
There are many other advantages of social media marketing. These are just the best advantages that are enough to get you started already! Contact us today and see customers rolling in for your business.