Website optimisation is a compulsion to help your site rank higher. Optimising your website not only makes your website user-friendly but also easy for the search engine crawlers to find the relevance and rank you higher. It also makes your website faster for better user experience.
Unlike Digital Marketing, content marketing may not be easy to track direct sales, and thus, many businesses mistake content marketing strategy to generate low ROI. According to Hubspot, businesses that use content marketing strategy are likely to gain 13 times more ROI. How do you report on content marketing ROI? Remember that content marketing strategy […]
Shapes are a powerful tool that you can use for your web designs. They create a visual identity for your brand and are quite appealing to the eyes. When you choose the right shape, in the right position, you can easily guide your visitors through the web content and organise it strategically. There are two […]
You may be quite efficient and self-sufficient to handle your business at times of crisis; however, hiring a digital marketing agency may be beneficial for your business at many levels. Don’t be shy about reaching out to an agency to assist you. Here are the benefits that you can derive from digital marketing services: Gives […]
Your marketing strategy is a success if your ads are targeting the right people, at the right place and at the right time. Imagine if your services are specifically for people in Perth but your ads are targeted to people even outside your locality. This will reduce your ads ability to target potential customers. This […]
While traditional marketing focuses on company brands, modern marketing puts emphasis on customers and their experience. Today, companies focus on showing customers the value first before pitching their products or services; hence, the popularity of freebies and testers. Yes, the shift from traditional to modern marketing creates great opportunities. Today, entrepreneurs can expect speed and […]
How to Choose the Best Digital Agency: Are Recommendations Useful? Do you run a charity or a non-profit? Here’s some good news: many people still remain altruistic. Australia is even one of the top three most generous countries, according to GoFundMe. Overall, Aussies donated at least a million dollars for different causes. If you’re struggling […]
Digital Marketing vs Traditional Marketing: How One Differs from the Other What is digital marketing? What is traditional marketing? If you’re in the marketing profession for years, you probably already know the answers. But if you’re still learning the ropes, then read on. Traditional marketing is the use of standard marketing ideas and materials, such […]
Benefits of Local SEO Citations Local SEO is undoubtedly one of the most underrated strategies out there. Local information accounts for 46% of all Google searches, 88% of those who search for local establishments either call or visit within 24 hours. Additionally, local search result information will send 70% of consumers to a store. If […]