What is a digital strategy? Most people talk about it but don’t really know its meaning.Your digital strategy must form part of an overall business plan and be incorporated into your business strategy.
Introducing a digital into business may be for various reasons, such as;
- Increasing your market share?
- Finding cost savings and efficiencies?
- A new way of attracting quality staff?
- Improving communication with your current customer base?
- Most importantly, for any business, improving your COGS, with a greater ROI.