Web Design

Do Shapes In Web Design Play a Role In The Psyche Of The Visitor?

Shapes are a powerful tool that you can use for your web designs. They create a visual identity for your brand and are quite appealing to the eyes. When you choose the right shape, in the right position, you can easily guide your visitors through the web content and organise it strategically. 

There are two kinds of shapes – Geometric shapes and Organic shapes. Geometric shapes are symmetrical, have straight lines and curves, and are uniform. They are quite simple and are visually appealing, especially if you have visitors who are perfectionists. On the other hand, organic shapes are asymmetrical and naturally occurring. In other words, they are beautifully imperfect.

Let us look at some of the Geometric Shapes in Web Design that make a difference in the psyche of the human mind:

Squares, Rectangles, and Grids

Squares and Rectangles are the most commonly used shapes in web design. They organise the information on a web page. It gives a basic and elegant look to your web page. These shapes evoke a sense of balance, simplicity, and security. They are used for navigation menus and call-to-action buttons.

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Diamonds and Rhombuses

These are rarely used in web designs, but with the right colours, it can give a contemporary and vibrant look to the overall page.


Triangles are considered to be strong shapes that represent growth and stability. They provide motion and direction that highlight a particular part of the web page. However, if it is faced upside down, it may change its meaning and represent instability and convey tension or conflicts.

Circles and Ovals

These shapes can be incorporated in any part of the web page. They can be used as icons, logos, or even thumbnails. It gives a light and wholesome look, as it has no edges. It makes the page look more youthful and carefree.

Diagonals and Slant Shapes

Diagonals create a sense of direction and make the viewer move his eyes from one end to the other. It also encourages the visitor to explore the whole site as it creates a sense of dynamism.

Polygons – shapes with more than 4 sides

Polygons can have either equal or different lengths and angles of each side. They give a versatile and complex look to the web page. These shapes capture the viewer’s attention quickly as it intrigues them.

You can do a lot with simple geometric shapes – use colour psychology, combine various shapes, and so on. Shapes in web design build your brand image and create a visual identity. To plan your shapes in web design, get consult today!



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