Social Media

Instagram Stories Templates – A Powerful Tool to Build Your Brand

Instagram Stories is a famous, visually compelling narrative platform, and brands who have practised this 15-second abstract content model realise that using a branded art elements can increase brand awareness and bring a standard of competence to the content.

So, if you’re looking for a short, simple, and cost-efficient way to enhance your engagement and brand’s elegance on Instagram, stay tuned for a few helpful tips on Instagram branding and how to improve your stories templates.

What Are the Benefits of Using these free Instagram Stories Templates?

You’ve likely often seen advertisers and influencers using Instagram stories as part of their social campaign.

It not only improves the brand’s images, but it also keeps managing your Instagram account as a team smoother by ensuring brand visual constancy.

Apps and Tools for Editing Instagram Stories Templates

Instagram stories allow you to show out your brand’s best side in a genuine way. There’s no easier way to make a pre-made template completely your own unless you’re a visual wizard. There are a lot of Instagram stories editing tools out there, but Canva is the one that stands out for us.
Use Canva’s free templates to personalise your Instagram stories.

Canva has a huge library of pre-made layouts & templates and stock photos that you can use to build and customise your Instagram posts. Even the free plan is a power that lets you upload your logo, choose colours, add icons, photos, stickers, and text, and create clear and seamless Instagram Stories.

Simply import your template and upload it to your account – that’s it!

Both Android and iOS versions of Canva are available. You can also edit your Instagram stories on your computer or online. Here’s where you can get their free Instagram Stories editor.

Templates for Serial Storytelling

A photograph is worth a thousand sentences. However, Instagram Stories takes things a step further by encouraging you to catch the feel and action of a moment across sequenced pages!

There are some amazing free templates available to assist you in displaying a range of content:

A restaurant offers a step-by-step guide to making the ideal Bolognese sauce.

A tourist business recommends the best places to visit and things to do.

An interior designer gives advice on how to decorate living rooms.

With this ‘Green and Cream Coffee Instagram Tale’ template, a coffee shop shares exciting, flavoursome tales.

Show up the Covers & Icons

Businesses and influencers are creatively using Instagram Highlights cover to boost their Instagram stories templates.

They’re only below your Instagram bio and organise your archived stories into various categories. It’s much easier for users to connect with your posts if your Instagram Highlights contain icons.

These ‘Modern Business Instagram Highlight Covers’ from Canva are certainly worth trying out if you choose Highlights without the icons!

Question and Answer Session

Using Instagram’s Q&A tool is not only a wonderful way to boost interest, but it’s also a good way to discover more about your customers.

The default text on the question sticker is “ask me a question,” but you can change it to anything you want.

If you work in retail, you may want to ask your fans more basic questions, such as what they think of a new product or launch.

Alternatively, if you’re a sports coach and an author, you might ask your followers what they’d want to hear about in your next blog article.

Templates for This or That

People usually adore genuine human interaction.

This or That’ templates are a wonderful way for consumers to learn more about the person behind the perfectly tailored feed and to involve the audience in your narrative.

Each template would have a different theme, such as food, fashion, holidays, lifestyle, and so on. The goal is to simply circle the response that corresponds to your desire on the template.

Try using a blank sample in your post and encouraging your fans to screenshot, fill out their own edition, and tag you in their edited version so you can see their responses.

It’s a fun and engaging way of interacting with your fans!

Swipe up

If you have 10,000 followers on Instagram, you can use the ‘Swipe up’ feature to apply the Instagram ‘Swipe up’ feature to the newly generated graphical post.

This will aid in the traffic generation of an external source, such as your website, blog, or YouTube channel.

Our Top Picks for Free Templates

Putting together an Instagram Stories framework will help create a solid and clear visual aesthetic to portray your brand’s narrative and really elevate your business, regardless of the industry you’re in.

So go out and start making something! And a little support from some of our favourites:

  • Pinterest
  • Unfold
  • Kelseyinlondon
  • Easil

For any more Instagram branding tips &tricks, check out our blog, trail tales, or our social media resources, if you’d like a competent hand.



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