Pay per click (PPC) is an ongoing process of building, analyzing and maintaining advertising campaigns through Google AdWords, Bing, Instagram, Facebook ads and other social media to ultimately achieve the best possible results.
These highly complicated platforms are constantly updating and changing.
Whilst each is unique they offer a large variety of ways to advertise
– PPC strategy development (ongoing)
– Continual bid & rank monitoring to accomplish the desired outcome
– Keyword performance analysis, including deletions & additions (ongoing)
– Ad copy analysis and Testing (ongoing)
– Continual conversion tracking including analysis.