Landing pages, whether you’re aiming to gather leads, increase sales, or accomplish something else, by focusing on a single conversion objective, they do what your website cannot. Your visitors will be distracted by a plethora of items, services, and deals on your website. Land-ing pages, on the other hand, keep your audience focused on a single campaign (and hence mak-ing them far more likely to convert). Landing pages are the go-to strategy when it comes to rapid wins.