The Benefits of the Audit: Why You Should Have a Strategy Before Signing On
Fact one: The eCommerce and digital industries are rapidly changing.
Fact two: Digital marketing involves an assortment of processes, platforms, and channels.
Considering these facts, it is easy to see why only a few businesses have well-defined and formal digital strategies attuned to their digital vision and for governing their investments.
Why do you need a digital audit?
The best way to fully understand the performance of all your online and digital initiatives is a digital audit. This can then be used for formulating an optimal digital strategy. A digital SEO audit involves taking a closer look at touchpoints and channels that your brand is using.
Information derived then helps you identify possible digital assets that are underperforming, competitive opportunities available and extra ways you can reach your target and increase market share.
Your company can greatly benefit from a digital audit if you are experiencing one of these:
- Erratic website traffic
- Unable to achieve set sales targets
- When your marketing budget is higher than the sales figures
- When you need to optimise web page bounce rates
- You have a low or inactive social following, or you need to increase the numbers
To kickstart your digital auditing plan, you first need to get a hold of all the URLs present in your social media campaign, WordPress web design, and even in a non-WordPress website and export them all into a comma-separated file or onto a web page.
It sounds like a lot of work, right? Fortunately, a digital marketing company can help you do all these at ease.
What are the options for working with a digital marketing company?
The sole purpose of a digital marketing company is to help you earn more sales through diverse and proven marketing tactics. They do this by implementing strategies targeted at your ideal customer and improving your overall online presence.
While options offered by agencies vary a lot, they generally include:
Market research – This involves helping you understand your target market easily so you can use the right marketing channels to reach them.
Google Ads – Such ads are shown directly to your potential customers who are already aware of their problem and are looking for a solution you can offer.
SEO – SEO audit and associated services ensure that your content ranks high in search engines. It helps you capture new customers at the perfect stage – again when they realize that they need your solution!
Facebook advertising – PPC management services include leveraging Facebook’s targeting features that can help you target your audience by gender, location, status updates, and much more.
Video advertising – Your video ad can be targeted by location, demographics, YouTube channel, and more.
Other options offered by a digital marketing company are:
- Mobile marketing
- Content marketing
- Email marketing
- Web design
Why An SEO Audit Is Important For Your Business?
Running a simple digital audit of your business’ website brings you plenty of benefits, including:
- Ensuring your website SEO is delivering your business goals
- Making sure that you remain ahead of the competition
- Ensuring that your digital marketing strategy is working for your brand
- Make sure your content is up-to-date
- Resubmitting your website so Google can crawl and index the most important links
- Optimise your content using the right keywords
- Offering new ideas for content based on what is already on the website
Why should you discuss the strategy with your agency before signing on?
Are you considering whether you should outsource your marketing campaigns to a digital marketing agency, but unsure if it is the best move?
You are right. Hiring outside help is a big decision that you should not take lightly.
However, discussing your market strategy with an agency before you sign up will help them figure out who your perfect audience is.
For example, if you are in the business of selling movie and TV production props, the agency will bring expertise to your marketing campaigns. They do this by creating content relevant to your audience so your brand educates and sells your products along other interconnected products such as motion capture LED lighting products by Creamsource.
The right agency can generate millions in revenue for your company, offer you peace of mind by handling the digital marketing portion of your business, and help you avoid the added cost of having an in-house team. This way, as they run the regular SEO audit on your campaigns and website, you are focused on improving customer relationships and perfecting what you are already good at – running your business.
This content is made possible by passionate marketers at Ardor SEO, which runs a guest posting service that does manual outreach to top blogs to earn you quality backlinks.