A future proof web design will help you build and maintain your website for years to come. In this tech-driven world, your website is more or less your brand image.
Here are some of the tips to have a great website:
Keep it Simple
According to Forbes, the average time a person takes to judge another person’s trustworthiness is within 7 seconds. When it comes to a website, that time drops down to 1/50th of a second.
That’s quite less to create a brand impression. Flooding your website with varied sections and information might not be the best choice. Keep it simple and classy. The same strategy is used by Google and Apple. They have a minimalist website. No full-blown videos or cluttered content.
All Screens Friendly
Your potential consumers may be viewing your website from any gadget. It may be a desktop, smartphone, or even a tablet. Optimise your website design in a way that your user experience is feasible on all gadgets.
You can also keep a close eye on Google analytics to see which browser and device are the visitors using the most. Learn about your audience and make sure your website performs what is expected on that device.
Simple Code
To stay future-proofed, you need to update things quickly. Overcomplicating your codebase will make you struggle to respond quickly to the changing demands and needs of your customers and market.
Security
Privacy and security is the most important part of a website. Having an SSL certificate on your website will build trust between the customer community and your brand. Customers should be aware that their personal and financial information is secure.
Ranking on the top
Many brands in the industry have the same business as yours. How do you distinguish from them? How can your website be on the first page?
The solution is optimisation. Optimising your website means that when consumers are searching for a product/service, your page is ranked higher. Now you can start optimising your website content to build your customer base.
If you are having trouble doing SEO, you can get in touch with us.
Data-informed decisions
Make decisions and alterations on your website design according to the user data. Track your visitors and find out how they got to your website, how long did they stay and where they left. Measure these factors through Google Analytics. According to the data collected, observe a pattern, and make alterations.
Increase the Speed of your Website
Nobody appreciates a slow loading website. Visitors may leave the site if it takes time to load, especially if they are on mobile where they can flicker their fingers to go back and forth. A fast website will improve your search ranking and add on to good user experience.
You are all set to build and optimise a future proof website and witness increased traffic after a successful optimisation of the website design.
