Digital Marketing

What is Core Web Vitals & How To Improve Them

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It was introduced by Google as a set of quality signals to improve user experiences on the internet. When Google’s ‘Page Experience’ upgrade rolls out in August, it will force all website owners to start measuring Core Web Vitals.

However, what influence will Core Web Vitals have on your organic results on search engines? In this post, We’ll talk about:

– There are three essential web vitals that every organisation should be aware of.

– Why Are They Important?

– To find out whether your existing site passes the Core Web Vitals test, follow the steps below.

– Plus, we’ll provide you with a few extra suggestions on how to optimise your website even further.

Core web vitals  metrics

A better website interface allows customers to navigate your site more quickly, which leads to an increase in conversions. The goal of Core Web Vitals is to “provide better user experiences.” Core Web Vitals now measures the following three metrics:

1. Largest Contentful Paint (LCP)

LCP is a metric that evaluates how quickly your website’s pages load. A simple way to think about it is that if your website takes 10 minutes to load, visitors will abandon it because it is taking too long to load. As a result, you’ll want to make your pages load faster to provide a better user experience. The optimal LCP loading time is less than 2.5 seconds.

2. First Input Delay (FID)

A page’s interaction is measured by FID. This may include things like the first time a user clicks on a link or the first time a user clicks on a button, and so on. An FID score of fewer than 100 milliseconds is desirable.

3. Cumulative Layout Shift (CLS)

CLS evaluates visual consistency, such as how much the website layout altered before and after loading. When two links are near to each other, you may accidentally click the first one, only to discover that the second link was clicked owing to slow page loading. CLS causes this, which makes for a frustrating user experience. The CLS value should be smaller than 0.1.

What is the significance of Core Web Vitals?

Core Web Vitals have become a key ranking indication for assessing and improving the performance of your website. If your company decides to disregard Core Web Vitals optimizations, your website might face the following consequences:

Organic search traffic significantly dropped.

Conversions and revenues on the website have decreased.

What is the best way to see if your website passes the Core Web Vitals test?

You can check your website’s Core Web Vitals using three different tools. The best part is that some of these tools are fairly simple to use.

1. Google Pagespeed Insights

Enter your website’s URL into the Google Pagespeed Insights tool. After that, select ‘Analyse.’ Following that, a report will be created, and you will be able to view your results.

You may verify if a page passes the Core Web Vitals evaluation under the ‘Origin Summary.’ You may also check your page’s LCP, FCP, CLS, and FID ratings, as well as tips for making it load quicker.

2. Chrome User Experience report

The Chrome User Experience report displays user performance metrics, and the Google Page Speed Insights tool makes use of this information.

You may, however, utilise ‘Google Big Query’ to discover items on your site that are generating Core Web Vitals problems.

3. The Page Experience Report and the Core Web Vitals

You should be able to view two reports if you’re using Google Search Console to analyse your site’s performance:

  • The report Core Web Vitals.
  • Report on the Page Experience.

The Core Web Vitals report shows you how many URLs on your website fail the Core Web Vitals test. You can identify whether problems, such as LCP, CLS, or FID, are affecting your site.

It’s crucial to note that this is a highly technical task that can only be completed by web developers with adequate expertise and experience. Here’s where you can learn more about how to use the Chrome User Experience Report.

The Page Experience Report displays how many excellent URLs there are on your site that provide the optimal user experience. This analysis will also show you whether your site has any difficulties with mobile usability, security, HTTPS, or ad experience.

How can you make your website Google Core Web Vitals Friendly?

You’ll have a decent notion of which website URLs need to be optimised with the aid of the three reports described above. With that in mind, consider the following suggestions for making your website Core Web Vitals compatible.

Tip 1:  Always Update the theme of your website.

If you still have an outdated theme on your WordPress site that doesn’t follow the current Google Page Experience requirements, you should upgrade or make modifications to make it Core Web Vitals compatible. In this instance, use a mobile-friendly UX-friendly theme that is quicker.

Tip 2: Optimise the pictures on the website.

Because photos take a long time to load, it’s always a good idea to optimise your images on your website to make them load faster. For example, the WebP format compresses pictures, increases their richness, and loads 26 percent quicker than PNGs.

Tip 3: Include AMP pages AMP stands for Accelerated Mobile Pages and refers to mobile-friendly versions of your website. On mobile devices, these sites load faster and provide a better overall user experience (UX).

Tip 4. Use optimisation plugins.

If your website is built on WordPress, you may use a variety of optimization plugins to help it load quicker, including:


WP Rocket is a WordPress plugin that accelerates the loading of your

WP Super Cache is a caching plugin for WordPress.

Asset Clean Up.

To improve the efficiency of your website, use these plugins to reduce CSS, JavaScripts, utilise cache headers, and employ lazy loading on pictures.

 Tip 5: Upgrade your site hosting

If you’re currently utilising shared hosting, it’s definitely time to change to a dedicated server. You can contact your hosting provider and inquire about your possibilities for upgrading to a dedicated server.

Whether you do this, make sure to ask if they have any special offers for switching. Also, compare their pricing to those of other website hosting providers to verify that you’re receiving the finest service for the greatest price.

What should you do now you’ve resolved all Core Web Vitals issues?

After you’ve corrected all of the issues on your site using the above suggestions and the Page Speed Insights tool, you can utilise Search Console’s “Validate Fix” option.

Validate Fix will notify Google that you have completed the necessary actions to resolve your site’s Core Web Vitals problems. Google will assess your site in around 28 days. Green URLs will appear in your Core Web Vitals report if the evaluation is successful.

Finally, some thoughts

Every company should review and address all Core Web Vitals before Google completes its Page Experience upgrade in August 2021.

If you don’t, your company’s organic search traffic and website conversions may suffer as a result. As a result, it’s critical that you make sure your website is up and operating before the modifications are fully implemented.

Do you need assistance creating a Core Web Vitals-compliant website? To get started, contact the Intouch media group. We would gladly assist you in any manner we can.



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