Branding is one of the components of a business that is taken for granted by many business owners and business owners to be. Many people think that business branding is about aesthetics and brand logo.
If your brand does not exist on social media, does it exist at all? Today, in this tech-dominated era and busy lifestyle, online marketing has taken over traditional marketing.
Website optimisation is a compulsion to help your site rank higher. Optimising your website not only makes your website user-friendly but also easy for the search engine crawlers to find the relevance and rank you higher. It also makes your website faster for better user experience.
Your marketing strategy is a success if your ads are targeting the right people, at the right place and at the right time. Imagine if your services are specifically for people in Perth but your ads are targeted to people even outside your locality. This will reduce your ads ability to target potential customers. This […]
While traditional marketing focuses on company brands, modern marketing puts emphasis on customers and their experience. Today, companies focus on showing customers the value first before pitching their products or services; hence, the popularity of freebies and testers. Yes, the shift from traditional to modern marketing creates great opportunities. Today, entrepreneurs can expect speed and […]